Does SEO work?!

SEO UK

SEO UK

Many people who own online websites are a little unsure of whether SEO (search engine optimisation) actually works or not. Like any service or industry, quality can be variable – and unfortunately yes, there are SEO cowboys who damage the reputation of search engine optimisation by using unethical techniques, or selling inadequate packages to unsuspecting customers.

SEO is a skill, and requires knowledge, experience and expertise. At Ikroh SEO UK, we have them all, along with passion and a friendly manner! We make sure we are up to date with the ever-changing search world and we put all our effort into implementing the most effective SEO methods for our clients.

Search engine optimisation can also be called ‘natural’, ‘organic’ or ‘unpaid’ search. It means ensuring that your website and the content on it is optimally visible to search engines (like Google) so that the pages can be indexed and ranked accordingly in search results. Having your website rank on the first three pages of a search engine – ideally the first page – means your company has a vastly improved chance of acquiring new traffic and custom.

We get a kick out of helping businesses grow, change and find success online. Search engine optimisation can be the factor that takes your website and turns it into a whole new adventure. Over the years we’re been providing our award-winning SEO services, we have taken brand new companies and helped them become the leading companies in their field.

We have worked with large and small companies, and all those in between, locally and internationally and know the differences and details needed to ensure success for each type of business and each industry.

Ikroh has a special interest in ‘the little guy’ – small or local businesses looking to make their mark in a competitive marketplace. For these types of companies, SEO is so very valuable, as high ranking search results can pitch your website up there with the big boys. The problem tends to be that small companies are unable to afford professional SEO services, and so they fall behind in search results and lose out on potential site traffic, conversions and sales. Ikroh’s low-budget SEO services are tailor-made for small companies, to provide an affordable yet effective SEO package

From start to finish, your journey to success with us will be as easy as we can possibly make it for you. We are a friendly, down-to-earth company, made up of a close-knit team and we’re here to help in any way we can. To start out, we will create a plan of action and strategy to show you exactly what we will be doing with your site and how it will affect your ranking and results. If you have any problems are concerns, we will endeavor to resolve them as soon as possible. As your business and its needs increase, we also offer further bespoke packages and plans to encompass not only SEO, but paid search (or PPC), Social Media Marketing, Email Marketing and all aspects of online marketing.

Feel free to get in touch for more information.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Facebook Advertising Tips

Facebook advertising tips

Advertising on Facebook can be a beneficial way to target relevant, specific users, and achieve a variety of marketing goals. We have a handy downloadable Facebook Advertising 101 PDF on our website, for a full rundown of how the system works, but here are a few quick tips to help you get started:

  • Establish your goals and objectives before you start. What is it you want to do? Increase traffic, strengthen your brand, raise awareness of a promotion or new product? Have this in mind when creating and targeting your ads.
  • Brainstorm keywords. One of the aspects of the targeting system is related to groups and pages users belong to – think carefully about the types of keywords that will be relevant to your audience and find appropriate targeting areas.
  • Find your audience. Do your research – who is your demographic, what do they like, what sites do they visit? More importantly, why should they want to click your ad?
  • Choose the right landing page. Go back to your aims. Where do you want to send your ‘clickers’ and why? To boost your Facebook page numbers? To increase traffic to your website or a specific page? What will be most beneficial for your campaign?
  • Split test. Much of PPC is trial and error. Experiment with alternative wording, images and landing pages to see which combination yields the best results. You can pause ads at any time so you needn’t be throwing your money away – find out what works and cull the others.
  • Know what you’re doing. Um, obvious? Apparently not. Many businesses, lulled by the ease of setting up a Facebook campaign, charge right in and sink their cash into unsuccessful ads. Find out about the ins and outs of PPC (pay-per-click advertising), or hire an internet marketing company to help you out. (Wink wink!)
  • Create eyecatching design. “But it’s only a teeny little ad,” you might think. All the more reason for it to grab the viewer. Use an image with impact, write an engaging headline, call the user to action, give them a reason to click and a reward for visiting. Keep your copy succinct and make it count.
  • Be consistent. Use familiar branding, colour, design and phrasing so customers trust the similarity between your ad and your landing page. Sending them to a site that has no apparent correlation to the advert is disconcerting.
  • Tweak until you get it right. Monitor your ad’s progress on Facebook Insights, check your CTR (click-through-rate) and your stats, and work out what works and what doesn’t. Adjust, adapt and improve!
  • Don’t expect a quick fix. Treat Facebook advertising as an investment, just like any aspect of internet marketing. One of the best benefits of Facebook ads is to build brand strength – to be visible to the right people so that you are first in their mind when they think of a related product or service. Social media is about trust. If you’re looking for fast direct sales and a hard sell, then you’d better be a whizz with your copy.
  • Use narrow targeting. It’s tempting to see a big number with lots of zeros and think: “Wow, my ad’s going to be seen my X-hundred-thousand people!” when really you’d be better off narrowing down your target audience. Be specific. Use relevant location, age, gender and keywords to increase your ROI.
  • Connect and interact. Make your presence on Facebook before you start. Give your audience somewhere to find out more about you to increase trust and familiarity. Follow up with information, engagement, conversation so you’re not just a faceless advertiser.
  • Give them a reason to ‘like’ you. If you’re using your Facebook profile/page as your landing page, it’s a good idea to add a custom welcome page enticing users to ‘like’ you. This is a great place to offer some sort of hook: a voucher, a free download, unmissable content etc. The same can be done on a website landing page, to help get traffic onto the site.
  • Test performance. Along with split testing and adjusting your ad content, see how well your ads perform at different times of the day, different days of the week. Though you cannot automate this, you can switch your ads on and off manually, to save money if your target audience is not generally online during the weekend, for example.

For more information, visit How to Advertise on Facebook at Ikroh.com for our free Facebook Advertising 101 download, and professional internet marketing advice.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Internet Marketing from 2010 to 2011

Google new year 2011

Happy 2011 to you all! Most of us UK worker bees are back at our desks today – we hope you had a wonderful New Year and are as excited as we are about the coming year. 2011 has a lot to offer in the world of internet marketing, SEO and social media, and we are looking forward to another great year!

The growth and development of online marketing has been vast over the past few years, with smart phones, the iPad, mobile marketing, social media, viral marketing and the insane growth of internet and social networking use. (For an idea of what’s coming next, have a look at Trendwatching.com’s Crucial Consumer Trends for 2011.)

Here are some of our favourite 2010 stats:

Facebook grew by 1/3 in 2010

Facebook grew by over 30% last year, now boasting 500 million users

Google new year 2011

Top Google search terms were dominated by social media, with users looking for Facebook, YouTube and MySpace. The social network giant Facebook nabbed over 3% of all searches in 2010.

most powerful tweets of 2010

For a handy Twitter roundup (and so I don’t have to go and research it all), check out the Most Powerful Tweets of 2010

Best blogs of 2010

I love Time’s Best Blogs of 2010 list, which shows that no matter how much information we have access to for free on the internet, most of us are still going to end up looking at humorous sites like CakeWrecks, Sh*t My Kids Ruined and The Oatmeal for cheap laughs. And if we’re not doing that, we’re searching for the next must-have technology or the coolest designs. Interesting also is that TechCrunch is voted ‘essential’ and Mashable ‘overrated’ this year.

Top YouTube videos 2010

The most watched YouTube videos revolved around music, parodies and humour (albeit annoying oranges saying “Whazzzzup!”). A representation for social media marketing took number 5 with The Old Spice Man, but my favourite has to be OK Go’s video for This Too Shall Pass:

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.