Merry Christmas from the Ikroh Team!

Social media marketing UK

So, 2010 is coming to an end. We’ve had a great year, achieving several new awards from independent authority, Top SEOs, and we now rank in the top ten for UK SEO companies. As we’ve help our clients’ businesses grow, we’ve grown as a company too this year, with a broadening range of experience in a variety of sectors and online marketing methods. Our Social Media department provides the latest techniques in building and strengthening your business brand, allows you to connect with your customers and gain insights into what they really want.

Top UK SEO companies

This year, we’ve covered a huge range of subjects in the Ikroh Blog, and we’ve listed a few of our top posts below, in case you missed them.

Matt Cutts Google I/O site review

Google I/O Site Review Session – SEO Troubleshooting With Matt Cutts

Matt Cutts posted the site review session from Google I/O 2010 yesterday – troubleshooting a selection from the 500+ sites sent in for a little R&D following a generous offer on his blog… (read more)

Social media marketing UK

Everything You Ever Wanted to Know About Social Media Marketing (But Were Afraid to Ask)

The live chats at the Vocus webinar a few weeks ago were fantastically lively and informative, with participants answering as well as asking questions that were posed to the scheduled speakers, Deidre Breakenridge, David Meerman ScottBeth Harte, Lee Odden and Brian Solis. As time was tight, not all the questions were answered, so we thought we’d scoop some up from the logs and try to give some insights… (read more)

how to keep your blog exciting

Good Blogging – The Power of the Ewoks!

How do you keep your blog interesting and popular? By programming a mini troupe of AI Ewoks to cavort across your homepage every time someone visits your site? By offering a free back massage to every subscriber? (This would be more effective if you regularly stop traffic whilst out for a jog.) By hosting exclusive real time streaming of an underground Apple VS Google fight club? Yes to all the above. Though they might need some tweaking…

Keeping your blog exciting and interesting is not always easy but is worth the challenge. Producing a blog can be vital for increasing search engine optimisation ranks and delivering important information clearly. From a search perspective, search engines thrive on sites producing fresh and new content, so it’s imperative to make your content unique and engaging… (read more)

And Finally…

Ikroh is a fast-paced, full service digital marketing agency with a fantastic, friendly team and a massive collective experience combining creative ideas, strategy & technology. We’d like to thank our clients and readers for being a part of what Ikroh is today. All this is possible because of you.

Wishing all our clients and readers a very merry Christmas and a great New Year!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Why is my current SEO not getting results?

SEO UK

SEO UK

Many businesses struggle to put an internet marketing campaign in place and make it work. Search engine optimisation is not something that can be done in your spare time. SEO takes time, knowledge and experience to really get the best for your website and compete with the major competition within your niche. We have a long and proven track record of delivering fantastic results for a great range of different companies, from a variety of industries. Over the years, our own business has grown in a huge way due to the results we achieve from SEO. Every detail and change we make have all been tried and tested so we know they work.

If your current SEO campaign is not giving you the results you’re after, these could be some of the reasons why:

  • A poorly designed and optimised website
  • The way the website was initially set up
  • Content is not relevant, powerful or unique
  • Keyword/key phrase choice is incorrect
  • Poor Internal/external linking structure
  • Pages not being indexed
  • Lack of time to put a full marketing campaign together.

Your website itself plays a very large part in your SEO campaign. It is very important to have good website design. This includes layout, usability, navigation and relevancy. Is it providing your visitors and customers with exactly what they want? Even with a great SEO plan, if your website is failing to convert because it is poorly constructed, you will not achieve successful results. If the website has been set up properly and all the html code is correct, results will come easier and faster when implementing an online marketing strategy.

With years of experience and expertise, we can help to discover any issues with your website via a website audit and then put in place a plan to correct them. Our SEO packages benefit any business looking for higher ranking, more site traffic and increased sales.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Website Optimizer Security Issue

We received this email today from Google Website Optimizer and thought we’d give a shout out in case anyone missed this information:

We are writing to inform you of a potential security issue with Website Optimizer. By exploiting a vulnerability in the Website Optimizer Control Script, an attacker might be able to execute malicious code on your site using a Cross-Site Scripting (XSS) attack. This attack can only take place if a website or browser has already been compromised by a separate attack. While the immediate probability of this attack is low, we urge you to take action to protect your site.

We have fixed the bug, and all new experiments are not susceptible. However, any experiments you are currently running need to be updated to fix the bug on your site. Additionally, if you have any Website Optimizer scripts from paused or stopped experiments created before December 3, 2010, you will need to remove or update that code as well.

There are two ways to update your code. You can either stop current experiments, remove the old scripts, and create a new experiment, or you can update the code on your site directly. We strongly recommend creating a new experiment as it is the simpler method.

Creating a New Experiment

1.        Stop any currently running Website Optimizer experiments

2.        Remove all the Website Optimizer scripts from your site

3.        Create a new experiment as normal. New experiments are not vulnerable.

Updating the Website Optimizer Control Script Directly

1.        Locate the Control Script on your site. It looks like this:

A/B Test Control Script

<!– Google Website Optimizer Control Script –>

<script>

function utmx_section(){}function utmx(){}

(function(){var k=’XXXXXXXXXX’,d=document,l=d.location,c=d.cookie;function f(n){

if(c){var i=c.indexOf(n+’=’);if(i>-1){var j=c.indexOf(‘;’,i);return c.substring(i+n.

length+1,j d.write(‘<sc’+’ript src=”‘+

‘http’+(l.protocol==’https:’?’s://ssl’:’://www’)+’.google-analytics.com’

+’/siteopt.js?v=1&utmxkey=’+k+’&utmx=’+(x?x:”)+’&utmxx=’+(xx?xx:”)+’&utmxtime=’

+new Date().valueOf()+(h?’&utmxhash=’+escape(h.substr(1)):”)+

‘” charset=”utf-8″></sc’+’ript>’)})();

</script><script>utmx(“url”,’A/B’);</script>

<!– End of Google Website Optimizer Control Script –>

Multivariate Test Control Script

<!– Google Website Optimizer Control Script –>

<script>

function utmx_section(){}function utmx(){}

(function(){var k=’XXXXXXXXXX’,d=document,l=d.location,c=d.cookie;function f(n){

if(c){var i=c.indexOf(n+’=’);if(i>-1){var j=c.indexOf(‘;’,i);return c.substring(i+n.

length+1,j<0?c.length:j)}}}var x=f(‘__utmx’),xx=f(‘__utmxx’),h=l.hash;

d.write(‘<sc’+’ript src=”‘+

‘http’+(l.protocol==’https:’?’s://ssl’:’://www’)+’.google-analytics.com’

+’/siteopt.js?v=1&utmxkey=’+k+’&utmx=’+(x?x:”)+’&utmxx=’+(xx?xx:”)+’&utmxtime=’

+new Date().valueOf()+(h?’&utmxhash=’+escape(h.substr(1)):”)+

‘” charset=”utf-8″></sc’+’ript>’)})();

</script>

<!– End of Google Website Optimizer Control Script –>

 2.        Locate the following in the Control Script: return c.substring(…

 3.        Modify the following line as shown:

BEFORE: return c.substring(i+n.length+1,j

FIXED: return escape(c.substring(i+n.length+1,j)

Make sure to include the final closing parenthesis “)”

 Fixed A/B Control Script

<!– Google Website Optimizer Control Script –>

<script>

function utmx_section(){}function utmx(){} (function(){var k=’XXXXXXXXXX’,d=document,l=d.location,c=d.cookie;function f(n){ if(c){var i=c.indexOf(n+’=’);if(i>-1){var j=c.indexOf(‘;’,i);

return escape(c.substring(i+n.length+1,j}}}

var x=f(‘__utmx’),xx=f(‘__utmxx’),h=l.hash; d.write(‘<sc’+’ript src=”‘+

‘http’+(l.protocol==’https:’?’s://ssl’:’://www’)+’.google-analytics.com’

+’/siteopt.js?v=1&utmxkey=’+k+’&utmx=’+(x?x:”)+’&utmxx=’+(xx?xx:”)+’&utmxtime=’

+new Date().valueOf()+(h?’&utmxhash=’+escape(h.substr(1)):”)+

‘” charset=”utf-8″></sc’+’ript>’)})();

</script><script>utmx(“url”,’A/B’);

</script>

<!– End of Google Website Optimizer Control Script –>

Fixed Multivariate Control Script

<!– Google Website Optimizer Control Script –>

<script>

function utmx_section(){}function utmx(){}

(function(){var k=’XXXXXXXXXX’,d=document,l=d.location,c=d.cookie;function f(n){

if(c){var i=c.indexOf(n+’=’);if(i>-1){var j=c.indexOf(‘;’,i);

return escape(c.substring(i+n.length+1,j}}}

var x=f(‘__utmx’),xx=f(‘__utmxx’),h=l.hash; d.write(‘<sc’+’ript src=”‘+

‘http’+(l.protocol==’https:’?’s://ssl’:’://www’)+’.google-analytics.com’

+’/siteopt.js?v=1&utmxkey=’+k+’&utmx=’+(x?x:”)+’&utmxx=’+(xx?xx:”)+’&utmxtime=’

+new Date().valueOf()+(h?’&utmxhash=’+escape(h.substr(1)):”)+

‘” charset=”utf-8″></sc’+’ript>’)})();

</script>

<!– End of Google Website Optimizer Control Script –>

Note that the k=XXXXXXXXX line in the above Control Script examples is a placeholder.

Your experiment will continue as normal after you’ve made this update. There’s no need to pause or restart the experiment.”

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.