With just over a month left to vote, the B2B Twitterer of the Year (B2BTOTY) Award is becoming a coveted achievement for B2B professionals. In its third year, B2BTOTY now covers 10 categories, including best local, national and international B2B companies, best B2B publication and journalist, best B2B Twitter application and the accolade of best “Boss Tweet” B2B personality, won last year by Laura Ramos (@lauraramos) from the B2B Marketing Post.
The impressive judging panel this year includes previous winners such as Kathy Hokunson (@Katiehoke) from Site Seeker, who won best Local/Regional B2B Company in 2009, and Kipp Bodnar (@kbodnar32), a marketer from Hubspot, the company that took the National/International B2B Company award last year.
B2BTOTY is focused on awarding organisations who provide a worthy and valuable service through Twitter, and asserts that it is not a popularity contest:
“It’s not about how many followers you have, or how many tweets you tweet. It’s about creating a community, the value a B2B entity brings to it, and the integration of Twitter into the operation of your business and becoming a more social enterprise.”
Current leaders in the voting are Hootsuite (@hootsuite), CR4 (@CR4_news) and Savvy B2B Marketing (@Savvy_B2B) amongst others. You can see all the contenders for each category by visiting the leaderboard. Voting closes on December 18th 2010, so make sure you tip the scales for your favourite in each category.