Here at Ikroh, we eat, sleep and breathe the internet. Our experience and passion for SEO, PPC and social media mean that we can confidently say that we can set up and deliver high quality results for our clients. Not only that, but our positive and personal approach creates bespoke and flexible strategies which work for each individual business. We’re not into aggressive and pushy tactics, we’re a friendly company who take the time to understand and work with our customers to get the best out of their business, and find out exactly what they want.
We offer a very wide range of adaptable tactics and strategies to help businesses grow and develop effectively, and increase your presence online.
If you have an online business, we cannot stress enough the importance of Search Engine Optimisation. The majority of online companies fail to thrive, because they are just not turning up on search engine result pages (SERPs). If no one can find your site when they search for appropriate search terms, you will receive no traffic, wasting all the time, effort and money you are putting into your site.
There are different ways of achieving a better online presence. The two most common and most effective are search engine optimisation and Pay Per Click (PPC).
What’s the difference between SEO and PPC?
Search Engine Optimisation implements various methods on and off-page to make your website ‘search-friendly’, meaning that it is easy for search engines to find and index, therefore more likely to rank for your keywords. The aim of SEO is to increase ranking over time by making valuable changes and ensuring that your site contains relevant and fresh content. SEO is a long term process, and is essential for strengthening your online presence, increasing the authority that your site holds, and above all, driving traffic to your site.
Pay Per Click is a more immediate and short term solution, and can be very effective to publicise a temporary offer or new development. With a PPC campaign, you can advertise exclusively to the people searching for your keywords. Your advert will appear alongside relevant searches on Google and Yahoo! and other search engines, and you only pay when a visitor clicks on your advert.
What is Social Media Marketing?
Social Media platforms like blogs, Facebook and Twitter allow you to connect with customers on a personal level and build a community around your brand, increasing awareness, site traffic and encouraging trust in your product or services. Your customers and your target audience are already using social media – why aren’t you?
STEP 1 – DISCOVER!
Getting started with your SEO/PPC/Social Media campaign
Ok, first things first. At Ikroh, we think that our relationship with each client takes priority – we want to know your goals and aims and the way your business works, and we want to make what we do as clear as possible to you so that we can work together to get the best results. We always take time to understand your business in depth so that we can provide the highest level of results and ensure we are targeting the right audience and search results.
We understand limitations in budget. We started out as a small business and even though we have grown, we still like to operate with the approachable and enthusiastic methodology of a small, personal business. Therefore, we will always make sure we provide you with the best possible service that you can afford, not just an off-the-shelf solution according to budget – we are a bespoke service provider, creating unique solutions for each client.
Many online search marketing companies offer a free analysis of your website as a hook, but these are often generic, automated, inaccurate and invaluable – a genuine site analysis takes time, effort and expertise. Ikroh spend a great deal of time making sure the results from our website analysis will help us to provide the best for your company. Our Web Audit service gives you an in depth view of your site’s strengths and weaknesses and we will draw up a fully structured plan to implement changes that will increase the effectiveness and productivity of your site, including optimisation.
If you choose to take on our Social Media services alongside your search campaign, we will conduct a thorough investigation into your sector, your online presence and your target audience to find the most effective way of implementing a social media strategy. This is completely bespoke, since it depends on many factors, and we can help you to become involved to whatever degree you choose.
In all that we do, we make sure that our results are trackable, and put careful Web Analytics monitoring in place to ensure that we can constantly review, analyse and adapt your campaign to ensure its ongoing success. We are approved Google Analytics consultants and know how to use your data to make important decisions and adjustments.
STEP 2 – DELIVER!
How do we get results and why are we so confident?
We are so confident in our ability to deliver such excellent results for online businesses that we do not tie anybody into a contract. Many companies today require a 6-12 month sign up subscription that you are stuck with, even if you are unhappy with their work.
Here at Ikroh we have a fantastic, friendly team with a massive collective experience. Working as a close team we develop ethical strategies which will increase the visibility of your website and strength of your business. Everything we do at Ikroh is always recorded, tested and reviewed, to make sure you know what’s going on and are happy with it, sending frequent, up-to-date reports and keeping you informed.
We also like to keep frequent contact with all of our customers so we know you are happy and if there is anything you need to talk about we are always here for you.
STEP 3 – DOMINATE!
Be a forerunner in your field, with our help.
Ikroh SEO sets high goals, not only for ourselves but for our clients. We keep our sights on the future, and plan ahead to improve the businesses we work with to the best of our abilities. We put all our efforts and experience to getting your business to the top and are confident that it is always possible.