Here at Ikroh we LOVE Google Analytics and seeing as we’re Google Analytics authorised consultants, we felt the need to talk about the newish “Intelligence” section.
There are a bunch of new functions, including the Daily Alerts feature, which comes in incredibly handy as it can send you emails whenever something peaks. To set this up, click on Google Analytics -> your site -> Intelligence -> Daily Alerts -> Create a Custom Alert.
Google Analytics is designed to constantly monitor all traffic throughout your website. At any given moment that your chosen important information happens, an alert within your intelligence reports will automatically be relayed back to you. The Google Intelligence System will define individual sectors and always keep you updated. If your bounce rate was to rise or fall, an alert will also be raised for you to check over and make adjustments. It’s not always easy to keep tabs on every little area within your website and its performance, but by using this tool, every alert could be significant to handling your business more simply, ensuring you’re not missing any important information.
Together with Analytics Intelligence is an algorithm which detects any fluctuation in your site’s traffic. These notifications will give you a clear insight to the changes required within your site to make it more beneficial. Simple – listen to intelligence.
When using the navigation system to view your reports you will see three different possibilities: daily alerts, weekly alerts and monthly alerts. From these you can see exact information on what has been happening within your website on three different timeframes.
A fantastic feature within this service is the ability to customise your options. For example, if you are most interested in producing results from a specific country or town, you can do this from using the selection: Manage Intelligence Alerts. You can also set up more than one customised alert at a time. This can really benefit online business as you will be able to see information from specific targeted areas.
When you first start out using this tool, setting up your own alerts can be a little confusing until you understand how the system works. If this is the case, try starting with one of the available templates on the Manage Intelligence Alerts page. Click copy, then simply rename the alert to what best suits your requirements.
Just the same with automatic alerts, it will always be most effective to try all custom alerts out with your own data. Sign in, or create your own account to try it with your website and you will soon see that with practice, massively beneficial results will be not too far away.
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