By using funnels in Google Analytics you can track where visitors are choosing to leave your site. By using this system you can identify any trends in customers leaving certain pages. It is always important to track this process over a lengthy period of time to single out the negative pages causing your business to lose potential customers.
Customers leave at certain points of your website for different reasons, for example:
Content is hard to read:
- Spelling/grammar mistakes
- Not enough content
- Irrelevant content
- Too much writing
- Poor content
Marketing attracting the wrong audience:
- Non-informative, bland ads will not promote a service well
- Poorly designed site promotions will not attract the eye
- Not enough marketing
- Marketing information is in the wrong places
Website design not doing your business any favours:
- Incorrect colours chosen
- Offensive images
- Bad layout
- Not eye catching
By keeping a good tracking system on exit pages via Google analytics, you can single out which pages are having a detrimental effect on your website. Making slight changes and keeping a clear tracking record can help any website work more effectively.
