Top Tips on Twitter!

Ikroh Twitter

Ikroh Twitter

For the sunny month of June, Ikroh’s generous social media team are providing Ikroh’s Twitter and Facebook followers with some insider SEO and Internet Marketing tips five times a week.

Check out our Twitter feed HERE, and our Facebook feed HERE every weekday of June for mind-blowing, life-enhancing, vision-blurring, earth-moving insights into the world of SEO, social media and everything else…

Come and join us!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

The Difference Between Using Ethical And Unethical SEO

ethical-seo

ethical-seo

While using SEO, you will find there are many techniques and methods that will change the way your company ranks and the results it achieves. It is important that an ethical technique is used by your SEO specialist to ensure your company benefits in the most effective way.

When deciding on the best campaign for any individual client, it is not which method is most effective, it’s which method is most ethical. It is essential to understand the difference between ethical and unethical SEO to be able to avoid black hat SEO more easily, meaning your results will not become penalised. When choosing a Search Engine Optimisation firm to run your campaign, always be sure that they are using white hat SEO techniques to provide the results, or in the long run you will see your website dramatically drop within search engine ranks.

Search engines are constantly updating and developing new technology to crawl a website. Sites found to be using unethical black hat SEO will be deemed unimportant and can in some cases undergo a ban, affecting the website in an extreme way. You must first understand the different between white hat and black hat SEO before undertaking any changes, as what you may see as an ethical move could end with your site being punished. By using a black hat SEO technique you could, in fact, affect the future of your entire business.

Search Engine Optimisation is an advanced marketing technique which is continually changing, therefore it is our prerogative to keep up to date, making sure we remain specialists in our field and keep delivering fantastic results all round.

The best way to avoid unethical SEO is by using a trusted SEO firm like Ikroh, who will monitor and develop your SEO, provide you with results and report back to you on a regular basis.

by Wayne O’Connor

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Microsoft Bing Sponsors “The Simpsons”

Microsoft has recently landed a deal with Channel 4 cartoon, The Simpsons, in Microsoft’s first sponsorship of a UK television programme. The deal also ties in with the 20th anniversary of the cartoon series and has become the very first technology company to get behind the show and provide them with a sponsor.

The sponsorship deal will help push a major advertising approach for their new search engine deal, Microsoft Bing. Microsoft has invested millions to encourage more people to start using the search engine and build a better presence online, hoping that the broad spectrum popularity of The Simpsons will assist with this.

Specially designed Microsoft Bing adverts will be shown before, after and in commercial breaks of every Simpsons show on Channel 4 and Channel 4+1. The adverts will depict families using Microsoft Bing as their preferred choice of search engine.

Microsoft had previously been the main sponsor for another cartoon series, Family Guy, but stepped back from the deal after deciding that the sometimes offensive, adult content of the show did not fit the company’s brand.

The adverts – which are using the tag “Bing and decide” – aim to show viewers how the search engine is different to any others. The TV campaign will be supported by Microsoft Live, MSN, partner sites and online news providers.

With Google currently leading the search engine market, Microsoft is putting together a massive advertising campaign to meet their goals and become Google’s closest rivals – a title currently held by Yahoo. Google search massively dominates the field at the moment, taking over 80% of the global search market. With large investments and company time Microsoft Bing will certainly try to change these figures to their advantage.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Beware of SEO Firms Who Offer SEO Campaigns Without Researching Your Business First…

Before making a final decision to take on an SEO firm, be sure that the chosen company has analyzed your business thoroughly, as every business is different and requires a different SEO campaign. The most appropriate Search Engine Optimisation techniques depend on the aims of the business owner, an analysis of their current website and any existing marketing techniques the business employs. Every individual SEO company has a different method of getting results, but by choosing the most suitable SEO marketing techniques for your business, the better your business will perform, and the rewards will be obvious.

To be sure you are getting a productive SEO campaign it is always best to research your main competitors first and give as much information concerning your goals and plans to your SEO specialists. Your Search Engine Optimisation company will be able to put together a proposal showing projected results, changes that need implementing, comparisons with your competitors and an analysis of your business’ strengths and weaknesses.

A large amount of effort, time and research is required by your SEO providers to make your campaign a success. Many Search Engine Optimisation companies “guarantee” number one results in Google search results – this is never a certainty. Don’t allow yourself to be tempted by SEO firms who make false promises and guarantees. Communication is a vital part within SEO – an ethical SEO company will take the time to get to know you and your business.

For more information on what an SEO company should provide, visit Ikroh.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Tips to creating a compelling Pay Per Click (PPC) ad

ppc ads

ppc ads

When creating a PPC ad there are some key points that should be considered in order to achieve the best possible results.

  1. Include keywords in your ad. Use keywords in your ad to give your company a chance of competing with the large companies within your specific industry. By featuring the keywords your ads will be more appealing to searchers and have more overall relevance for Google.
  2. Features and benefits. Mentioning the features & benefits of your product or service within any ad will make it more appealing and easy to understand. Having a benefit which really makes your service stand out makes it more likely that people will click on your advert. An example can be “tone up + lose fat fast”
  3. Credibility words. Credibility words will give your ad more power and result in more visitors. By using words such as “secure”, “safe” or “guaranteed” you will be providing searchers with the peace of mind and belief in your ad that encourages them to look in deeper.
  4. Unique. Make your ad unique from the others; try to think about what is really going to give you an extra edge. Providing unique information which makes you different to other competitors within your field will provide an extra dimension and help your clicks.
  5. Strong calls to action. Producing a good ad with key points about your service should be finished off with a strong call to action which ties the whole ad together giving a positive feel. Some examples of a strong call to action can be “get started now” or “subscribe today”. By taking some key points from these tips you will create more appealing adverts and create a direct approach for more relevant traffic. In turn this will create a higher conversion rate helping you to grow your business.