There is a lot of buzz lately about Google Buzz, so is it worth getting excited about? Well, it’s early days yet but at Ikroh, we believe YES! Google Buzz promises to collect all social media streams together and organise the entire “buzz” about a particular subject. So is this just another fad social media site I should ignore? NO! Google Buzz gives you the potential to obtain relevant links and get high up into the SERPs in a very short time. Google Buzz is part of the shifting search engine architecture and is something we will be keeping a close eye on. Since the launch of Buzz, Google have insisted that pages will be indexed immediately.
Who is Google Buzz Trying to Compete With?
Google have recently stated that the launch of Buzz isn’t to be in competition with anybody else. Google recognised both strengths and weaknesses in each other social networking sites and have tried to bring all the positives together to create one all-round advanced social media site.
From spending a lot of time researching social networking sites we have come to notice that Yahoo and Microsoft have created a very similar set up, only lacking the mobile integration. However, both Yahoo and Hotmail users are dropping drastically whilst Gmail is at its all time peak at present.
“Buzz” has very quickly become a highly talked about social networking advance, both before and after the launch. The more people starting to use this tool will clearly cause an increase in the popularity it will receive and it has the potential to gradually creep up on Facebook. This will obviously bring more competition between these two companies as they battle it out, but for now only time will tell the full story.
5 Benefits of Google Buzz!
- From a business perspective, Google Buzz will prove to be a strong source as pages become indexed immediately.
- Public or global information sharing allows you to keep conversations private rather than telling the whole world.
- Information is displayed in real time.
- Buzz has a link which will show information from other social networking sites such as Flickr, YouTube and Picasa. Twitter has a one-way feed which comes in, but you cannot post information from Buzz to other social networking sites.
- Google Buzz works alongside Gmail and any updates will be shown in your inbox, making sure you don’t miss a thing.
Producing a social networking background into your company can add extra benefit and in time turn into an essential part of your business. If done in the right way social media can produce better brand awareness and increase traffic to your site. By using Google Buzz you will be adding an extra modern, personal quality to your company’s profile. It is important to be patient and stay professional throughout your social media profile experience. In the long term, social media can produce excellent results and is only going to grow and develop in the business world.
