Since we now have the option of viewing a vast amount of television content online, advertising has seen a big change in which marketing strategy offers the most value for money.
Whilst online advertising showed an increase recently, television advertising showed quite a significant decrease. It still remains the case that both forms of advertising provide their own benefits. However, ignoring or getting away from television ads has become too easy with services like Sky + allowing you to skip them. Online strategies are researched and set up to always catch the attention of online searchers browsing the web.
Online marketing strategies are becoming more popular due to amount of people using the worldwide web today. When choosing an online ad it can be visible 24 hours a day for many targeted viewers to see on a day to day basis, and the information can truly be aimed at a relevant audience. With TV advertisements on the other hand, a short snippet is shown at specific times which can be missed by millions of viewers, and may not be seen by people who are actually interested in your product.
Below is a table showing some of the key benefits both marketing strategies have to offer.
Advantages of choosing to spend within, online advertisement
- Your advert is viewable 24 hours every day.
- Target the correct audience easily.
- You have the ability to log in to check results, modify your ad and build new strategies.
Advantages of spending with TV advertising
- Ability to use sound, motion and sight.
- Target a large audience at that one given time.
- Can get your message across easily.
TV Advertising has been a big part of our marketing. Only last year we invested in search marketing and have seen an large increase in sales.
I have a firm view that TV Advertising has it’s place in the market. Used in the right way this can have a masive impact on your brand success. It’s all about mixing it up. Look forward to reading more of your blogs.