1. Identify the words the will bring you traffic
Just because a word or phrase is related to your business doesn’t automatically mean it is one you should choose for your Adwords campaign. The best keywords are ones which balance popularity with cost while remaining relevant to your company.
2. Content comes straight to the point
You only have a limited number of characters to sell yourself in – make them all count. You should try to mention your product or service in the title line as this is the one that will be underlined, so the visitor’s eye is already drawn to it.
3. Before starting ask yourself, “What am I trying to accomplish with this campaign?”
As in any marketing campaign, you need to understand your goals and know who it is that you are trying to target. With that information you can focus on the key phrases they are more likely to search for, at the times they are likely to be online, and word your ads to appeal better to them.
4. Including a call to action
All marketing copy needs a call to action, and an AdWords ad is no different, you just have less space to put it. Even something as simple as ‘Click here to buy now’ tells the potential visitor that they should (a) click, and (b) do it now!
5. Give multiple ways to respond
On your landing page have the option if appropriate to email or telephone you or fill in a contact form. Giving your visitors more than one choice makes it more likely that they will pick at least one!
6. Testimonials are proven to increase conversations by up to 29%
Adding testimonials to your landing page increases buyer conference as it is a vivid demonstration that you already have client’s who trust you.
7. Track results through an analytics package
You should continue to tweak your Adwords campaign so it continues to perform, but without knowing how it is performing NOW, you won’t know how it needs tweaking. An analytics package will provide the information you need.
8. Split Test Your Ad Copy
Look at having different adverts serving the same keyword to see to gauge which has the highest click through rate. You can then ditch the lowest performing ad and replace it with another in a slightly different style. Continually tweaking like this will ensure your ads are as effective as possible
9. Make sure you differentiate your business to others
With several other ads on the same page, you need to make yours stand out. Think about what makes you different, and see if you can make that clear in your ad.
10. Get someone else to do tips 1 – 9 for you!
Yes I know I said there would be 9 tips, but the easiest way to do all of this is to give us a call and we can manage your pay per click campaign for you, and ensure that your landing pages are effective.
