June 11th, 2009

Bing? Have you heard of the new search engine?

Bing is the new search engine from Microsoft with a range of exciting features to help you find whatever you’re looking for. Of course, when I say new, I mean it’s the new face of Microsoft’s search…it is actually a replacement for Live Search. The search engine went fully live last week.

We are told that it finds more relevant UK-focused results. The ability to preview the web page before you actually click through should speed up the process of finding the right page, and you may not have to even take the time to type the whole of your search query – after the first few letters Bing will make some suggestions for you. Some of the features are less practical, but make it more of a search experience than other search engines. For example, there’s a new image on the homepage every day. Will it affect your search results? No! But it is a little more exciting than seeing the same page all the time.

www.bing.com has a user friendly interface, and many of the features seem instinctive, and…well…obvious! Being able to see a possible list of related searches, or flick easily to other categories such as image results, is helpful. And the infinite image scroll is just inspired. Whoever thought we wanted to click on to page 1 of 72, 2 of 72, 3 of 72….? You can even  narrow the choice of images by specifying the size, layout, colour, style, & if there are people in the shot, how much of them you want (head and shoulders or just faces).

The most exciting thing about Bing is that it’s evolving fast. It’s still in Beta testing, so new search features will be introduced to improve the user experience even more.

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