Find Out If Pay Per Click Is Right For You?
The ‘sponsored listings’ that appear at the top of the search engines are actually Pay Per Click (PPC) advertisements. They are basically a very targeted form of advertising as they are only seen by people actually searching for your products or services. These advertisements are a quick way to get your brand to the top of the search engines while you are waiting for your search engine marketing campaign to have an effect.
But perhaps you’ve survived for this long without significant search engine presence, so do you really need to set up a Pay Per Click campaign in the interim? Why can’t you just wait until the search engine optimisation of your website does its job?
Well, you can. Assuming everything else stays the same your business will just tread water until the SEO starts having an effect. Unfortunately things don’t stay the same in business, and in these days of economic slowdown you can guarantee all your competitors will be fighting for a share of your industry’s customers. It’s always worth checking where your main competitors are on Google, as well as yourself. If they appear before you, you’re already at a disadvantage; can you really afford to wait for the SEO to work? A Pay Per Click campaign can boost your visibility almost instantly, and with careful keyword selection and a well worded advert, you can ensure that a higher proportion of people clicking on your ad convert. With a high conversion rate, a Pay per Click campaign can pay for itself in no time!
What if you already appear high in the search engine rankings pages? Why would you need any PPC ads? Now we are firmly in the age of the internet, no doubt the first place you choose to tell your customers about any special offers is your website. But what about the millions of people who want to buy your product/service but don’t visit your site? How do you tell the world at large that you have a special deal on? With most limited time offers, there won’t be enough time for any SEO work to have a great deal of impact, but a Pay Per Click campaign can tell anyone who’s searching for your products that you are the company to buy from and the time to buy is now.
Whenever you need immediate visibility and instant results on Google, a Pay per Click campaign ticks all the right boxes. It’s quick to set up and it’s quick to deliver results.
