It is always important for the success of your business that you understand where your potential customers are coming from – what is driving them towards your business, and what is convincing them to convert? However, when it comes to your website this is of critical importance if you want your site to make you money, as you need to know who your customers are before you can target them.
Google Analytics is one way of gathering and analysing that data to determine which search engine or referral site is sending potential customers your way as well as which pages they are spending the longest time viewing on your site and, depending on the set up of your site, which page they are on when they convert.
By understanding which pages interest your customers most and what they are searching from when they find you, you can ensure that the content of your website is written with them in mind. If they prefer one page over all the others, you need to ask yourself why. Does it have more or less content? More or less graphics? Is the tone or style any different to the rest of your site? With this kind of information at your fingertips you can really tailor your site to your customers’ tastes. More information on Ikroh’s Web Analytics Services.
