What is Organic SEO

When a website is designed or modified so that it is more visible to the search engines, it is known as organic search engine optimization (Organic SEO). “66% of website owners say SEO is best for driving traffic to their websites” - DMA

A professional search marketing company like Ikroh starts an organic SEO campaign by establishing specific keywords that relate to the company’s products. Once the most effective keywords are chosen, content is developed in relation to those keywords.

This has two effects. Firstly it ensures the page is relevant for visitors, so they begin to trust the company and are more likely to purchase its products or services. Secondly the search engines will judge it to be an appropriate page to return when someone enters one of those keywords. When the content has been optimised, Ikroh applies other techniques to ensure that the content is found by the search engines. The outcome we are always aiming for is a first page listing in the search engine results pages.

More search engine users visit natural search engine listings than paid listings, so it is crucial for companies to optimise their website so they can be listed within the top search results of the major search engines. The web is estimated to contain a staggering 30 billion web pages, and is growing every day. Search engine optimization (SEO) is now vital to ensure the maximum number of customers reach your website before your competitors' sites. A strong, continual SEO campaign will heighten your brand’s visibility and generate a fantastic Return On Investment.

Ikroh is 100% ethical and transparent in its approach to using natural organic SEO to achieve the best possible coverage for your website on major search engines like Google, MSN and Yahoo! We never use ‘black hat’ methods which are likely to get your website blocked from the search engines – ‘sand-boxed’.

What’s so great about SEO?

The great news for you is that the benefits of SEO can be huge, and it can even reduce your marketing costs. See our case studies to find out more about the excellent results we gain time and time again. All this combines to ensure our clients continually come out on top.

80% of visitors to Google use the natural / organic listings rather than the Sponsored / Adwords listings – by ranking in the top of the Google natural rankings you will see far higher click through than with their Adwords – and these clicks are free!

It stands to reason that the more people who click through to your website (with its newly optimised content), the more conversions you will get. Search engine optimization is that simple: more visitors; more sales; more profit.

Are you looking to grow your ecommerce business?

Did you know that over 5 billion was spent online in 2008?

E-commerce SEO is our forte. We take pride in achieving top ranks on search engines for all our e-commerce projects. Optimisation ensures that customers ready to buy your products find your e-commerce website rather than your competitors’ sites. With an e-commerce site it is important to not only entice customers to visit your website by being competitive (in SEO terms) for your keywords, but also ensure that your website is designed with conversions in mind. You don’t want customers using your site to research the product, only to buy it elsewhere. You want them to see the product on your site and decide to buy it from you. You may think that it is only the price which influences this, but there are many factors which a customer takes into consideration, consciously and unconsciously. We use our knowledge of customer behaviour to help ensure that each of your product pages promotes conversions.

Having an online catalogue full of quality products is just the first step to success. By having your entire catalog optimised, both your best sellers and infrequent sellers will have a greater chance of being found by the person who is ready to buy.

Every product and every product category is optimised to achieve top rankings on all the major search engines (Google, Yahoo, MSN). Whether a prospect is looking for your product name, part number or product category, your website will achieve high rankings in the search engines. In addition, we put special emphasis on your high margin products and new products to maximize profitability.