LinkedIn is the most popular social network for professionals from all industries, with over 98 million users worldwide. Social media is now an essential aspect of internet marketing, and social networks can be integral in acquiring and retaining customers, as well as driving traffic to your website and boosting awareness of your company.
LinkedIn is the ideal forum for B2B (business to business) marketing, and their DirectAds allow narrow targeting to ensure you reach the right people with your advertisements. Using a variety of criteria, including industry sector, job title and location, you are able to specify your audience to best suit your campaign.
Ads are based on CPM (cost-per-impression) or CPC (cost-per-click) models, and can be created in a matter of minutes. Simply write up your ad, set your budget and your bid, and your ad will be placed prominently across the LinkedIn site.
Though it’s fairly simple to do, PPC (pay-per-click) advertising requires careful preparation and execution to produce a good ROI and successful results. You will need to write clever, catchy copy, provide an image with impact, and monitor and adjust your results regularly to receive the most benefit from a LinkedIn ad campaign.
Ikroh is a leading UK internet marketing company with years of experience in SEO (search engine optimisation), PPC, social media marketing, design and copywriting, and we can help you to create the most effective LinkedIn DirectAds campaign to suit your company.
As part of Ikroh’s comprehensive LinkedIn advertising service, we provide:
Our team are on hand to answer any questions you may have, so if there is anything at all you want to know than just drop us an email or call us on 01908 379938.
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