Facebook is the mother of all social media networks, boasting a whopping 500 million - users - half of whom log on to the platform every single day. Social media is no longer a teenager’s game; the average social networker is over 30, and the number of over people over 50 using social platforms doubled in 2010. In short: every man and his dog is on Facebook. Or at least, a good representation of each demographic is SURE to be on Facebook. That means, whoever your company needs to target, whatever your company is trying to advertise, Facebook is an excellent place to have an ad.
Facebook advertising allows highly specific targeting, utilising the personal information, statistics, likes and dislikes that each user provides within their profile. Your ad will appear only to those who meet your criteria - giving it a higher chance of being clicked, since it matches the viewers’ interests closely.
Based on a PPC (pay-per-click) model, a Facebook ad can be set up in a few minutes, with a budget that you choose and cap at the maximum you’re prepared to spend. Ads are easily monitored using Facebook Insights and can be cancelled at any time.
Sounds easy? Well, it is. In theory. The logistics aren’t difficult to grasp, but before embarking on a Facebook advertising campaign, you need to do careful research into who, why and where you target your ads. You will get the best results with well-written copy, savvy targeting and most of all - knowing your audience.
Ikroh is a leading UK internet marketing company with years of experience in SEO (search engine optimisation), PPC, social media marketing, design and copywriting, and we can help you to create the most effective Facebook ad campaign to suit your company.
As part of Ikroh’s comprehensive Facebook advertising service we provide:
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